The 2026 Melbourne Pool Spa Life Expo kicked off the 2026 season with outstanding success, delivering strong attendance and high-quality consumer conversations with attendees confident, informed and ready to invest in a pool or spa.
Held at the Melbourne Convention & Exhibition Centre, the Expo brought together 90+ SPASA member exhibitors to connect and engage with thousands of consumers across the three day weekend.
The show was a fantastic opportunity to get our brand in front of a large, engaged audience and have real, face-to-face conversations with consumers. Our stand was busy throughout the event, with strong foot traffic and plenty of genuine interest in what we do… The buzz on the floor, combined with the volume of attendees, made it a standout experience and a great platform for us to engage with possible clients
Aaron Tyzzer - Seaspray Pools
We had an excellent experience exhibiting at the Melbourne Pool Spa Life Expo, with strong crowd numbers and positive energy throughout the event… it was a highly productive event for AQUEA, increasing brand awareness with consumers and industry, and creating new business opportunities for the year ahead
Simon Andresen, Aquea
Exhibitors across the floor highlighted the enthusiasm of attendees, their intent to purchase, and the business value created through in-person engagement.
The event’s success was driven by the strategic timing and reach of an integrated marketing campaign, supported by the launch of Season 2 of Pool Spa Life Australia, supported by fresh tv commercials, billboards across key suburbs, breakfast TV placements, and radio advertising across breakfast and drive, and ongoing live posts on social media ensuring we reached consumers at key decision-making moments.
Across the Expo floor, attendees had access to expert advice, innovative products and design inspiration under one roof - helping turn backyard dreams into reality. The consumer focus and intent at the event added value for exhibitors and reinforced the Expo’s position as a key driver of business and industry growth across the sector.
With Melbourne setting a high benchmark for 2026, anticipation is already building for the next Pool Spa Life Expo events around Australia and New Zealand.