SPASA

Our Audience, Your Brand.

Discover Pool Spa Life, the exclusive media channel created specifically for SPASA members — your powerful platform to showcase innovation, elevate your brand and connect with consumers across Australia. Through a dynamic mix of expos, a high-traffic website, engaging social media, premium magazines and a nationally broadcast TV show, Pool Spa Life delivers unmatched reach and credibility.

Pool Spa Life Expos - Where Your Craft Meets Thousands of Consumers

Step into the spotlight at the Pool Spa Life Expos, the premier consumer events where SPASA members connect directly with thousands of homeowners dreaming of transforming their lifestyle. Hosted across Melbourne, Perth, Sydney, Adelaide, Brisbane and Auckland, these expos are your opportunity to showcase your craftsmanship, demonstrate your professionalism and inspire new (and existing) pool and spa owners with the very best our industry has to offer.

At every show, SPASA proudly champions our mission to promote, protect and grow the industry. The expos bring this purpose to life - educating consumers, elevating member businesses and celebrating the incredible benefits of owning a pool or spa.

From stunning pool displays to cutting-edge products, innovative technology and expert advice, the Pool Spa Life Expos create a powerful platform for members to shine. It’s where connections are made, trust is built and dreams turn into projects.

For consumers, the Pool Spa Life Expos offer a rare and exciting opportunity to meet the people and brands behind some of Australia’s most award-winning pools - the builders who bring them to life and the suppliers who power the industry with world-class products, services and innovation.

And for SPASA members, the expos are more than just a showcase to an engaged audience - they’re a vibrant gathering of industry peers. It’s where you can catch up with colleagues, stop by suppliers’ stands for the latest updates, and catch up at our networking drinks.

Pool Space Life Expo attendance surveys show that:

  • 96% of visitors intend to buy a pool, spa, or associated outdoor living product

  • 83% of visitors have not previously attended

  • 67% plan to purchase within the next 6 months

  • 54% of visitors have already decided to purchase before attending the expo

Click to view the Pool Spa Life 2026 Prospectus

Join us at a Pool Spa Life Expo near you, contact Heather Garth, Events & Exhibitor Manager on [email protected] or by calling +61 474 088 539.

MELBOURNE
January 30 - February 1 2026
Melbourne Convention & Exhibition Centre

PERTH
February 14-15 2026
Claremont Showground

SYDNEY
February 28 - March 1 2026
Rosehill Gardens Racecourse

ADELAIDE
March 21 - 22 2026
Wayville Pavilion, Adelaide Showground

BRISBANE
May 16 - 17 2026
Exhibition Building, Brisbane Showgrounds

NEW ZEALAND
April 11 - 12 2026
Auckland Showgrounds

Pool Spa Life Magazines

Pool Spa Life Magazines are SPASA’s state-based publications, celebrating the very best of our industry - featuring SPASA Awards of Excellence – winning projects, standout businesses, innovative products and the people shaping the future of pools and spas.

Distributed directly into the hands of every consumer who walks through the doors of our Pool Spa Life Expos, the magazine reaches an audience with strong intent to purchase, ensuring your brand and achievements are showcased where it matters most.

Pool Spa Life Website

The Pool Spa Life website offers SPASA members a powerful opportunity to reach high-intent consumers, driven by strong traffic from expo ticket buyers and homeowners seeking trusted advice.

With educational blogs on pool and spa ownership, spotlights on Award-Winning SPASA members, Climate Care Certified products and Master Pool Builders, advertising on the site positions your brand where consumers are actively researching, planning and ready to take the next step.

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Pool Spa Life Australia returns in January 2026 for its highly anticipated second season on Channel 9LIFE - bringing the beauty, innovation and lifestyle of our industry to screens across the country. Produced and hosted by Walt Collins, of BSTV and the creative force behind Healthy Homes, Country House Facelift and Buy to Build, the series is designed to champion SPASA members and showcase the extraordinary work happening across Australia.

After reaching more than 1 million viewers in its debut season, Season 2 is gearing up to be even bigger, with more stories, more inspiration and even greater national exposure for participating members. This is your chance to create high-quality, professionally produced content that puts your brand in front of engaged consumers — backed by the reach of the Pool Spa Life social channels.

Participants also receive their segment in two formats, giving you premium assets to promote across your own marketing channels, from websites and socials to showrooms and ads.

It’s visibility, credibility and valuable content creation all in one — a true win–win for SPASA members ready to elevate their brand.

Ready to connect your brand with high-intent pool and spa consumers?

Contact Gillian Doreian, SPASA Commercial Growth Manager today via email at [email protected] or call 0488 983 102 to discuss advertising and partnership opportunities with Pool Spa Life.

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