Australian homeowners aren’t just dreaming about pools and spas, they’re signing contracts. Fresh survey data from the five-city 2025 Pool Spa Life Expo show 27 % of visitors bought on the spot and almost two-thirds plan to purchase within a year, figures propelled by a media campaign that racked up 17 million impressions and reached 9.4 million Australians before doors even opened. As exhibitors tally record sales and leads, SPASA is already expanding the roadmap, adding New Zealand stop to the 2026 tour to ensure members stay front-and-centre with this wave of ready-to-buy consumers.
Record-breaking intent to buy
A post-show survey of 2025 Pool Spa Life Expo visitors shows that Australian homeowners are moving from “just looking” to buying:
27 % purchased on the Expo floor (that’s roughly one in four visitors)
35 % intend to purchase within 6 months
21 % expect to purchase inside 12 months
What buyers want next
The nation’s most-requested categories reflect a laser focus on safety, comfort and year-round use:
Pool fencing - 43% of respondents
Heating systems - 35.4% of respondents
Landscaping & outdoor design - 30.4% of respondents
Pool & spa accessories - 29.7% of respondents
Pool covers - 28.1% of respondents
Why they’re investing
Family fun (34 %), lifestyle enhancement (30 %) and health & wellness (24 %) lead the reasons for putting a pool or spa in the backyard.
Why they come to the Expo
Visitors overwhelmingly love the one-stop comparison shopping (61 %) and the chance to speak face-to-face with industry experts (50 %).
Media reach fuels attendance
The 2025 campaign delivered 7.45 million impressions and reached 2.17 million Australians across social platforms alone, ensuring a full funnel of engaged prospects for exhibitors.
Paid communications produced 17 million measurable impressions and touched 9.4 million Australians across at least one channel.
Marketing success is measured in buyers, not clicks, and the 2025 Pool Spa Life Expo proved our campaign delivers on both. Before doors even opened, our multi-channel program generated more than 17 million impressions and reached 9.4 million Australians . That visibility translated directly to the show floor, where 27 % of visitors bought on the day and almost two-thirds plan to purchase within 12 months.
This level of purchase-ready demand is exactly why the Pool Spa Life Expo’s need to sit at the heart of every SPASA member’s marketing plan: it short-cuts the customer journey, puts your team face-to-face with qualified prospects and accelerates revenue in a single weekend.
Bree Bensley, Executive Manager – Marketing, SPASA
Ready to Join Us? To view the 2026 Prospectus click here.
For any questions contact Heather, Events & Exhibitor Manager, by emailing heather@spasa.com.au or by phoning +61 474 088 539.