SPASA is excited to announce the launch of a new TV series scheduled to air late 2024.
Poolside, Spa & Garden Australia is an immersive program celebrating the beauty and innovation of outdoor living spaces. From the creators of Channel 10’s highly acclaimed series “Healthy Homes Australia” with a similar winning format and familiar face hosting the show, this fresh and vibrant program will take viewers on a journey into the world of pools, spas, gardens and the ultimate pursuit of living your best life, poolside! This series is a consumer driven show with each segment featuring strong call to action messaging and detailed segments that show your brand in a great light.
With a limited number of segments available, we’re offering select partners the chance to be an integral part of the show. By becoming a show partner, you will position your brand in front of highly engaged audiences, reaping the reward of targeted exposure and increased brand recognition.
WE’LL PULL IN THE VIEWERS, YOU BENEFIT FROM THE LEADS
Inspiring & Educational – delving into every aspect of pool and spa life, from construction and maintenance to operation and ultimate enjoyment. The series is committed to showing consumers how they can level up their lifestyle.
Strategic Promotion – Fully integrated with consumer platform POOL & SPA, the series will deliver top-notch, purpose driven content that not only entertains but also seamlessly weaves in your brand story and makes your product look awesome! With a strategic call to action sprinkled throughout each segment, your business is bound to generate a plethora of leads.
Leveraged Content – Your brand will not only benefit from reaching millions of viewers through national TV but the content will also be cascaded across the POOL & SPA consumer platform which includes consumer expos, magazines and digital campaigns ensuring maximum visibility and impact for your brand.
LEVEL UP YOUR BRAND PRESENCE IN 2024
Don’t miss out on the chance to be a part of this exciting new series that promises to be entertaining but will deliver tangible business results.
Click here to register your interest or call Daena Bougoure-Latchford on 0452 366 856 or email daena@poolspalife.com.au for more info.
Scheduled to air late 2024, Poolside, Spa & Garden Australia is a fresh and vibrant series focused on living your best life, poolside. From the creators of Channel 10’s highly acclaimed series “Healthy Homes Australia” and hosted by lifestyle expert Dani Wales, this immersive program will take viewers on a journey into the world of pools, spas, gardens and the ultimate pursuit of living your best life, poolside!
Dani has been a staple of Australian lifestyle TV for over a decade appearing on Season 5 of The Block in 2012 with husband Dan Reilly (now foreman Dan from The Block, 9 Network). The duo proved to be hugely popular returning the following year for another crack on The Block All Stars with Dani going on to co-host successful lifestyle program Healthy Homes Australia which placed her on screens almost every weekend for the last 10 years. They also own a building and design company, Manna Made – an interior design and construction business so it’s fair to say she knows her stuff.
Following 10 years on the hit series Healthy Homes Australia, we are excited to have Dani at the helm of Poolside, Spa & Garden Australia. Pool & Spa Brand Manager, Daena Bougoure-Latchford says, “Dani is the perfect host. She has a warmth on camera, a huge depth of knowledge in the building space and a passion for creating amazing homes as lifestyle spaces. She’s also a great communicator with show sponsors of Healthy Homes impressed with the level of professionalism and content.”
Maytronics Australia who have worked with Dani previously on Healthy Homes have praised the exceptional production quality and the unwavering focus and depth of coverage for the Dolphin and Mineral Swim brands. Marketing Manager David Dean adds, “The Healthy Homes team took the time to thoroughly understand our brand, values and unique selling points. The thoughtful and detailed approach to presenting our products has undoubtedly resonated with our target audience, fostering a deeper connection, and understanding of what sets us apart in the market with increased visibility translating into tangible business growth. The positive feedback and sales enquires generated from the segments have been instrumental in elevating our brand to new heights.”
LEVEL UP YOUR BRAND PRESENCE IN 2024
Poolside, Spa & Garden is not only focused on pools but how pools, spas and gardens can level up your lifestyle. This ties in with SPASA’s pursuit to reach every Australian household promoting the benefits of owning a pool, spa and/or outdoor living product. What sets it apart is a laser focus to create a consumer driven show that delivers tangible sales outcomes and professional content for show partners. Each segment has strong call to action messaging and detailed segments that reflect brands in a great light. Fully integrated into the consumer platform POOL & SPA which is already communicating with millions of consumers every year through expos, magazines and a digital platform, SPASA has a huge opportunity to continue expanding this reach cementing Pool & Spa as the ‘go to’ for anyone considering investing in their backyard.
Despite the recent economic challenges, the Aussie dream of owning a pool or spa shows no signs of waning with Domain confirming in their End of Year Wrap 2023 that the most sought-after property feature in Australia is a pool with pools ranking as the #1 search. This trend aligns with a shift in the preference for families who now prioritise having a complete entertainment space at home, making pools a focal point and with so many innovations they have also become more accessible for the everyday family. We live our best lives outdoors with time spent poolside etched into so many of our childhood memories and with only 14% of Aussies living in a home with a pool or spa, there’s plenty of room for growth and for brands to communicate their message through an impactful and effective platform that resonates with qualified audiences.
Don’t miss out on the chance to be a part of this exciting new series that promises to be entertaining but will deliver tangible business results.
Click here to register your interest or for more info call Daena Bougoure-Latchford on 0452 366 856 I Email daena@poolspalife.com.au